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Valenteenah.

The exploitation continues...

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I guess it is our turn now. Let me know what you lot think.

 

 

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Catwalk leads to heart of Africa

 

Talent scouts seeking out the next generation of supermodels have woken up to the African continent's potential, James Astill in Nairobi reports

 

Sunday April 27, 2003

The Observer

 

Lyndsey McIntyre, a scout for Elite Model Management, scans the garbage-heaped streets of Nairobi's Eastleigh slum and sniffs its fetid air. Her quarry, McIntyre senses, could be close. 'But where is she?' she murmurs, stepping through slurry in her black heels.

'She' is to be the next African supermodel, to follow in the well-spaced tracks of Iman and Alek Wek. Here in Eastleigh, tumultuous home to half a million Somali refugees - the ethereal Iman's own people - she might even be plentiful.

 

'Beautiful people,' said McIntyre, a 37-year-old British former model and long-time Kenya resident, who opened Elite's first office in Africa last month, 'wonderful bone structure'.

 

And, with that, she suddenly goes rigid. 'Oh, look at her!' McIntyre cries, as a well-wrapped young woman disappears into the market just ahead. 'She's gorgeous. God, I hope that's not her baby.'

 

A rapid inquiry reassures. 'He's my little brother,' smiles Saretho Abdi, 17 years old and heart-stoppingly lovely.

 

McIntyre makes her pitch in smooth Swahili. She's looking for beautiful girls to make adverts for companies like Coca-Cola and Nivea. They could make a lot of money. Is Saretho interested?

 

Draped chin-to-toe in a billowing black robe, and with not a wisp of hair showing under her headscarf, it is hard to imagine Saretho emerging bikini-clad from crashing Pacific waves, or applying creamy moisturiser to a well-rounded shoulder. Yet she is nodding keenly. 'It has always been my dream, providing there is no nudity,' she said.

 

Saretho is too short for the catwalk, but MacIntyre is pleased. 'In 10 minutes we have one extremely promising girl, who I could definitely find work for,' she said. 'What potential!'

 

Alas, spotting supermodels is rarely so easy, as McIntyre discovered on her virgin scouting mission last week. Her target then were the Orma tribe of remote north-eastern Kenya, whose women are especially striking. But McIntyre didn't get to see many of them.

 

'The elders were a bit suspicious, they wouldn't let me meet too many of their girls,' she explains. 'There was one stunning girl, a real natural beauty, only she was boss-eyed.'

 

The Orma are among the most impoverished people on earth. Their women are married at 12, mothers at 14 and dead at 50.

 

No wonder, said Father Tom Hogan, an Irish missionary, that they found the modelling concept hard to digest. 'They're a conservative bunch, they have to be,' he said, his voice crackling back from the bush. 'These people live very near the edge, they're nomads: they make the wrong decision and they die. That makes them slow to change.'

 

Another problem for McIntyre is that such testimonies aren't always reliable, as she discovered when one of an Orma village's 'most beautiful girls' turned out - not coincidentally - to be its weightiest. 'I tried to tell them that Western advertisers have a different idea of beauty - a less plump idea - than the traditional one.'

 

The Orma are not alone in believing fat is beautiful. In Nigeria, for example, prospective brides attend 'fattening rooms' and in East Africa 'You're looking fat' is a chat-up line.

 

This continental preference for the fuller figure was never clearer than during a recent Africa-wide beauty contest, which saw all 100 candidates from Uganda disqualified for being too generously built around the hips.

 

'I am baffled by the fashion industry's obsession with small hips,' said Jan Malan, a judge for the Face of Africa, the South African-run contest. 'But because we want the girls to succeed and to see African models working internationally, we give the fashion moguls what they want.'

 

Back in her smart new office, McIntyre also heads off criticism by citing the greater good. 'Of course, I've got reservations about pulling someone out of the bush and sending them off to New York, but we will nurture them and make sure this is something they really want to do,' she says. 'I'm going to look after them, help them, I'll be their mummy. I'm not rushing anyone into the first world.

 

'But Africa is the great untapped source, and it's time the advertising market woke up to the fact that there's this huge black commercial market out there, and yet only 2-3 per cent of models are black.'

 

On McIntyre's desk sits an image of her strongest candidate so far: a stunning teenager from Kenya, clad in a leopard-skin bikini and wielding a spear.

 

'There's such grace, a natural serenity, a lack of complexity to Africans, which could really make them do very well in this business. It's a very exciting beginning.'

 

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Salaan...

 

Cajiib! Cajiib!

 

Dadkeena mee faraha nooga qaato, kalabta kalabta dhashay, yaa ximaar dheh. :D Soomaali yaa ka qurux badan, qaas ahaan gabdhaheen? ;) Her article just proved that. Nothing else.

________________

 

P.S.: Barwaaqo, you are finally a moderator. You know I was tired of lobbying the Admin. What is my quid-pro-quo? ;)

________________

 

Macsalaama!!

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Changed   

They already got a girl that has a name that sounds like a models name :D

tell them to leave our people alone we dont want to be models :mad: icon_razz.gif

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raula   

"kalabta kalabta dhashay, yaa ximaar dheh"...LOL MMA>..man..I did this for a while too, I mean Kalab kalabta...u know modeling..but thank God I wasn't sucked into it..when I got out of it...but it gets tempting..sometimes...especially while they keep on increasing tuition....darn!...I hate the budget cuts..and the current presidency....

 

I can only hope that the next generation is rather smart but not desperate....however, I can understand if one is tempted to do it(but I hope this is not the case)..being recruited from the slams of Eastleight....can desperately initiate one to take up some "forbidden" occupations...especially if your family is desperately clinging on to life back in war-torn Somalia.....

 

PS:...Admin..ay! wassup with giving Londoners the moderating status/title/job :rolleyes: :rolleyes: ?? Especially the Womens' threads... :eek: :eek: ..OOOOOKeeey!!..where is the other piece of the cake for others...like moi..I mean I not that good but atleast I can write :D;)

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Originally posted by BARWAAQO:

'Of course, I've got reservations about pulling someone out of the bush and sending them off to New York,--------------

That racist b!tch!

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LoL @ ^^

 

Raula...

 

It is an easy trap to fall into, isn't it? My youger sister has already been approached and asked to model twice, but I gave her a bloody good talking to and she isn't interested any longer, thank God. I can't say the same 4 the one older than her tho. :rolleyes:

 

Actively seeking out Somali models doesn't sit well wit me. The fashion industry is exploitative, soulless and destructive. It is no place for young Muslim girls.

 

MMA,

 

We'll talk about it, ok? ;)

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