Sign in to follow this  

clever advertising

Recommended Posts

Ad's have been getting more and more annoying these days .. but this one is genius and would have worked on me :D


Motorists in North Carolina are being given hunger pangs by a new scented roadside billboard - which puts out the smell of peppered beef.


The ad, along Highway 150 in Mooresville for local grocer Bloom, is shaped like a gigantic piece of steak on a fork, reports Fox News.


But it is the smell of black pepper and charcoal, being emitted from a high-powered fan, which is attracting all of the attention.


"It smells like uh, barbecue, like hickory or something like that being barbecued and smells like steak," one motorist said.


The billboard is the work of local firm ScentAir which provides custom scents for businesses including hotel lobbies, casino gambling and retail stores.


Marketing director Murray Dameron said the beef scent was emitted by a high-powered fan at the bottom of the billboard that blows air over cartridges loaded with BBQ fragrance oil.


"It smells like grilled meat with a nice pepper rub on it," he explained.


Bloom spokesperson Angie Hunter said: "With all the advertising around, you wanna be able to jump out and really grab the consumer's attention."


Share this post

Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Reply to this topic...

×   Pasted as rich text.   Restore formatting

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this