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  1. Nelson Mandela famously said “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” So, this suggests the importance of hiring a translator who has not only the knowledge of the target language but also the target audience, because the ultimate objective of business translation services is to convert leads. And, this only happens, when your potential clients feel connected to your business.


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